My Story

I was just like everyone I knew.

Before I built Onnit into an Inc 500 company, I had an occupation that paid the bills but I didn’t enjoy it. I felt like I was fighting, but I didn’t know what I was fighting for. I thought that ‘winning’ meant making more money. I judged myself based on what other people thought of me. When someone asked if I was happy, I didn’t have an answer but I forged a smile and lied.

It wasn’t an 'aha' moment that changed everything.

It was a series of those moments. Subtle course corrections. A little bit of information, a plant medicine ceremony, a few new connections and then I started to gain momentum. The momentum compounded, and the more my consciousness climbed the more clearly I could observe my path. Somewhere I reached a tipping point — a place from which there was no turning back. I knew my purpose and I knew my greatest joy. In other words, I knew my win – and I was going for it.

It was a decision.

A decision I couldn’t have made any sooner because I didn’t yet have the knowledge or awareness. You right now are somewhere along that same trajectory. You are yearning for something more from your life. You have a restlessness inside that bespeaks inner dissatisfaction. You feel that you aren’t being challenged to your highest potential. You want to make the decision to go for your win, but you lack the knowledge to even figure out what you are deciding.

About the Course

This course is designed to accelerate you on the path. Instead of wandering around in the dark and figuring it out on your own, I am going to teach you everything I learned in 18 years of struggle and triumph.

I've written over 30,000 words in the curriculum and am planning to dedicate over 40 hours of personal teaching time with all of the participants.

Part 1

You will learn how to discover your purpose. You will learn how to turn your occupation into a profession. You will learn how to cultivate leapfrog connections. You will be able to identify your passion, and pull people toward you with an undeniable gravity.

Part 2

You will learn how to use belief as a weapon. You will learn how to cultivate stillness which brings clarity to all things. You will be shown how to access your greatest superpower: Choice. You will cultivate toughness. And you will learn from my experiences on how to be effective in going for your win.

Part 3

You will learn the strategies to deal with inevitable resistance. You will learn how to battle fear, delusion, attachment, ignorance and apathy. When you make a stand against resistance, you claim your warrior status once and for all. You are going for your win. You are winning.

When the course is over, if you graduate you will be invited to Austin to hang with myself and all of your fellow warriors. Your fellow winners. Because winning is not a destination, it is a process. And this is the fastest way to begin the process.

Go For Your Win

There are online courses that claim to help you get rich, find love or lose weight. Those courses are cool, but this is not one of them.

Then there are traditional education courses that pack your mind full of knowledge but fall short in practical application. This is not one of them either.

This is 16 weeks designed to help you go for your win. A win so personal and so marvelous, not to attempt it would be a sin against your very existence.

What does that mean?

Identifying your mission, determining your vocation, forging connections, learning tools to master the mind, challenging yourself with daily practices, and overcoming resistance to name a few. If you graduate, you will already be winning.

Let's go!

There are a few people in every generation that when they come into who they are, and are meant to be, they absolutely must be heard and felt by the world. I’ve watched Aubrey come into this roll with great pleasure.Bode Miller

What You Will Gain

  • Insight into your life’s mission – Your purpose here on the planet.
  • Guidance on the optimal career path to suit your win
  • How to attract the kind of friends and partners (romantic or otherwise) that will help you on your win
  • Training to prepare you with the skills necessary to walk the path less traveled
  • How to harness the most powerful force in the universe: belief
  • Strategies for overcoming fear
  • How to wield choice as a weapon
  • The secret to overcoming resistance

What You Will Receive

  • 15 Weeks of Unique Course Material (over 30,000 words) completely custom written by Aubrey.
  • Homework exercises from each chapter, with feedback from a certified GFYW instructor
  • Access to an exclusive group chat with only GFYW participants, instructors + Aubrey
  • Weekly google hangout call with Aubrey to discuss the week’s material
  • Invitation to live ‘graduation’ event with Aubrey in Austin TX

This course is coming soon!

Subscribe to be the first to know!

About Aubrey

Aubrey Marcus founded Onnit in 2010 as a nutritional supplements brand based on a holistic health philosophy he calls Total Human Optimization. He has since grown Onnit into an industry leader, providing innovative peak performance supplements, foods, fitness equipment, and apparel. Aubrey is currently the host of two celebrated podcasts: Total Human Optimization and the Aubrey Marcus Podcast. He regularly makes appearances on a variety of media outlets, including the Joe Rogan Experience, The Jason Ellis Show, Dr. Oz, The Doctors, and Entrepreneur.

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  • Ludacris

    Hip hop recording artist and actor

    I'm an extremely skeptical person, but I can honestly say that Aubrey and Onnit have completely changed my outlook on the subject and in turn this has changed my life for the better in all areas of health!

  • TJ Dillashaw

    UFC Champion

    Aubrey is one of those dudes that you can connect with on every level. Talking sports, mindset, philosophy or spirituality, it doesn’t matter, aubrey is the man.

  • Joe Rogan

    From Podcast

    Aubrey doesn't do anything half-assed. He really puts his heart and soul into everything. He’s got a special knack for creating things and putting things together. He’s an unusual dude.

  • Jonathan Toews

    Captain of 3x Stanley cup winning Blackhawks

    When there is a question that no one else can answer, I ask Aubrey. He always comes through.