Enrollment Closes September 30th

From NYT Bestselling Author. Founder of ONNIT, and host of the Aubrey Marcus Podcast which has over 60 million listens, comes his guide for finding your life’s purpose: GO FOR YOUR WIN -- revised and updated for 2021.

Now available as an online course and community designed to help you begin your own hero’s journey.

Are you ready to face your potential?

Your win begins with a simple choice.

To say yes. That moment is now. Drop us your email for a FREE sample of the audio version of lesson one covering Mission: Your guidestar.

Real Life Transformations

  • This is a course that every human should take.”

  • "Gfyw Afforded Me With The Structure, Confidence, And Consistency That I Needed To Develop The Online Course Of My Dreams. Erick’s Words On Live Calls Are Mantras I Will Carry With Me Always.”

  • "Some of these same people are going to be connecting for the rest of our lives. Itʼs a beautiful thing.”

Why I created this course for you

A lot of the "self-improvement” courses you see are intended to give your ego a quick fix. They promise you easy money, easy weight loss, easy mastery. They aren't designed to actually change your life for the better because that’s not how it works.

What makes "Go For Your Win" powerful is that it was forged in the truth of a real fight—The battles of someone just like yourself who learned to lean into fears, shed limitations, and truly live a life of purpose.

That person was me. I’m the founder of Onnit, one of the fastest growing wellness brands in the world and the host of a podcast with more than 60 million listens.

But it's not the external success that counts, it's the fact that I've gone from someone who was hopeless and frustrated to someone inspired, fulfilled, and enthusiastic about my life.

Winning is not about the money. It can't be written on your business card, and it's probably not what your parents wanted you to do—winning is having the vision and courage to go after your dream. Your own, unique win. The money, the success, even the fame is just a side effect.

I created "Go For Your Win" in hopes to give beautiful people like yourself raw and powerful insight on how to be colossal in a world filled with people content to play it small--Just by being yourself. Your true self.

This course isn't for everyone

Buy This Course If...

  • You feel stuck where you are, and don't know what to do next.
  • You're tired of resistance beating you down.
  • You're ready to be the hero of your story.
  • You're ready to meet your tribe and take the world by storm.

Don't Buy This If...

  • You're looking for an easy path or a get rich-quick-scheme.
  • You're not ready to address the good, the bad and the ugly about yourself.
  • You're scared of realizing your full potential and power.
  • You don't like seeing and helping other people win.

How this course will change your life


1You Will Discover your win.

As a child you had a dream...you had a win. You knew that you had something significant to contribute to the world. But one day someone introduced you to ‘reality’ and taught you to be normal. To fit in. And so you did. But the fire was never quenched. Deep inside of you is a gnawing, aching, yearning desire to do what you came here to do—to walk the path of your win. It’s time to re-awaken that fire of clarity, and use it as a guidestar for your life.


2You will train how to achieve your personal win.

Knowing your purpose carries no power if you don't know what to do next. In this course you will train how to use belief as a weapon. You will practice how to cultivate the stillness which brings clarity to your mind. You will be shown how to access your greatest superpower: Choice. You will strengthen your grit and determination. And you will learn from my own experiences and the world class performers I have crossed paths with.


3You will see resistance as an ally, not an adversary.

Not only will you learn the strategies to overcome the inevitable resistance on your path, you will learn to use resistance as a springboard for growth--in true Stoic fashion. You will learn how to lean into fear, delusion, attachment, ignorance and apathy, and grow stronger because of it. When you make a stand against resistance, you claim your warrior birthright. You are going for your win. You are winning.


4You will be part of a community - a tribe of friends and allies.

Unequivocally one of the most valued parts of the inaugural GFYW course launch was the community aspect. People free and vulnerable to share their triumphs and defeats, and have a community of peers to offer support, encouragement, and a new perspective. This community extended even beyond the digital realm, and the facebook live calls, and spilled into the real world with impromptu gatherings between members.

Here's What Awaits


A raw, real world education that can't be taught in school, but instead must be taught from someone who has been in the trenches.


A close-knit community of dreamers, warriors, athletes, entrepreneurs and creatives on a journey together to go for their win.


Direct access to invaluable materials: a 35,000 word course, The Fit For Service Academy App with a private Go For Your Win group and Live Q&A's.

Three Ways To Win

We want anyone who could benefit from finding their purpose to be able to join Go For Your Win, so we’ve added three different tiers for community members to choose from. Whether you’re looking to simply take part in the course or for one on one instruction from a Master Coach, we have you covered:


1Course + Community


2In-Person Integration + Graduation


3Private Group Master Coaching

Go For Your Win Master Coach
Erick Godsey (IG: @erickgodsey) is a Jungian Scholar, Dream Interpreter, Habit Change Coach and  Master Coach in the Fit For Service Fellowship.  He took part in the first ever Go For Your Win Course after being fired from his job and is one of the course's greatest success stories.

In the time since he finished the course, he has worked his way from being the Community Manager at Onnit, to starting his own Podcast “The Myths That Make Us”, creating his own course material, and sharing his wisdom on “The Aubrey Marcus Podcast” seven times. 

Over the past two years with the Fit For Service Fellowship he has helped hundreds of members recreate their stories, connect to their purpose and soul path, while working through their resistance.

This will be Erick’s 3rd time serving as a Go For Your Win Master Coach.

Winners Don't Lie

  • Bode Miller

    There are a few people in every generation that when they come into who they are, and are meant to be, they absolutely must be heard and felt by the world. I've watched Aubrey come into this role with great pleasure.

  • TJ Dillashaw

    Aubrey is one of those dudes that you can connect with on every level. Talking sports, mindset, philosophy or spirituality, it doesn't matter.

  • Jonathan Toews

    When there is a question that no one else can answer , I ask Aubrey. He always comes through.

  • Ludacris

    I'm an extremely skeptical person, but I can honestly say that Aubrey and Onnit have completely changed my outlook on the subject and in turn this has changed my life for the better in all areas of health!