Enrollment Closes April 29th

From NYT Bestselling Author. Founder of ONNIT, and host of the Aubrey Marcus Podcast which has over 30 million downloads, comes his guide for finding your life’s purpose: GO FOR YOUR WIN -- revised and updated for 2020.

Now available as an online course and community designed to help you begin your own hero’s journey.

Are you ready to face your potential?

Your win begins with a simple choice.

To say yes. That moment is now. Drop us your email for a FREE sample of the audio version of lesson one covering Mission: Your guidestar.

Real Life Transformations

"This is a course that every human should take.”

"Aubrey and Conner had me look internally, and really ask myself if I was happy. I dove so much deeper and got so many more rewards that way.”

"Some of these same people are going to be connecting for the rest of our lives. Itʼs a beautiful thing.”

Why I created this course for you

A lot of the "self-improvement” courses you see are intended to give your ego a quick fix. They promise you easy money, easy weight loss, easy mastery. They aren't designed to actually change your life for the better because that’s not how it works.

What makes "Go For Your Win" powerful is that it was forged in the truth of a real fight—The battles of someone just like yourself who learned to lean into fears, shed limitations, and truly live a life of purpose.

That person was me. I’m the founder of Onnit, one of the fastest growing wellness brands in the world and the host of a podcast with more than 30 million downloads.

But it's not the external success that counts, it's the fact that I've gone from someone depressed, anxious, and frustrated to someone inspired, fulfilled, and enthusiastic about my life.

Winning is not about the money, it can't be written on your business card, and it's probably not what your parents wanted you to do—winning is having the vision and courage to go after your dream. The money, the success, even the fame is just a side effect.

I created "Go For Your Win" in hopes to give beautiful people like yourself raw and powerful insight on how to be colossal in a world filled with people content to play it small--Just by being yourself. Your true self.

This course isn't for everyone

Buy This Course If...

  • You feel stuck where you are, and don't know what to do next.
  • You're tired of resistance beating you down.
  • You're ready to be the hero of your story.
  • You're ready to meet your tribe and take the world by storm.

Don't Buy This If...

  • You're looking for an easy path or a getrich-quick-scheme.
  • You're not ready to address the good, the bad and the ugly about yourself.
  • You're scared of realizing your full potentialand power.
  • You don't like seeing and helping otherpeople win.

How this course will change your life


1You Will Discover your win.

As a child you had a dream...you had a win. You wanted to be an astronaut, a professional athlete, a doctor. But, one day someone introduced you to reality and taught you to stop dreaming…and so you did. Yet still, from time to time, deep inside of you is a gnawing, aching, yearning desire to dream—to chase after your win. In this course you will learn not only to dream again…but to the strategy and skills needed to realize those dreams.


2You will be taught how to achieve your personal win.

Knowing your purpose carries no power if you don't know what to do next. In this course I will show you how to use belief as a weapon. You will learn how to cultivate stillness which brings clarity to all things. You will be shown how to access your greatest superpower: Choice. You will cultivate toughness. And you will learn from my own experiences on how to be effective in going for your win.


3You will see resistance as an ally, not an adversary.

Not only will you learn the strategies to defeat the inevitable resistance on your path, you will learn to use resistance as a springboard for growth, in true Stoic fashion. You will learn how to lean into fear, delusion, attachment, ignorance and apathy, and grow stronger because of it. When you make a stand against resistance, you claim your warrior status once and for all. You are going for your win. You are winning.


4You will be part of a community - a tribe of friends and support

Unequivocally one of the most valued parts of the inaugural GFYW course launch was the community aspect. People free and vulnerable to share their triumphs and defeats, and have a community of peers to offer support, encouragement, and a new perspective. This community extended even beyond the digital realm, and the facebook live calls, and spilled into the real world with impromptu gatherings between members.

Winners Don't Lie

  • Bode Miller

    There are a few people in every generation that when they come into who they are, and are meant to be, they absolutely must be heard and felt by the world. I've watched Aubrey come into this role with great pleasure.

  • TJ Dillashaw

    Aubrey is one of those dudes that you can connect with on every level. Talking sports, mindset, philosophy or spirituality, it doesn't matter.

  • Jonathan Toews

    When there is a question that no one else can answer , I ask Aubrey. He always comes through.

  • Ludacris

    I'm an extremely skeptical person, but I can honestly say that Aubrey and Onnit have completely changed my outlook on the subject and in turn this has changed my life for the better in all areas of health!

Here's What Awaits


A raw, real world education that can't be taught in school, but instead must be taught from someone who has been in the trenches.


A close-knit community of dreamers, warriors, athletes, entrepreneurs and creatives on a journey together to go for their win.


Direct access to invaluable materials: a 35,000 word course, Facebook group and Live Q&A's.

One Of You Will Be Joining Fit For Service – For Free

Fit For Service is the fellowship, I, Caitlyn Howe, Erick Godsey, and Kyle Kingsbury lead. It has become the most fulfilling ‘work’ I’ve ever had the blessing to do. I know it is not something most people can financially afford yet, so we’re going to select one of you to come join us for a trimester, completely paid for.

How to Win: At the end of course (8 weeks), we’ll put out a poll in the community who THEY THINK should win. We’ll ask everyone weigh three aspects in their voting:

Who was highly engaged in the community?
Did they add value to the community through their engagement?
Could you see they implemented the skills from the course in their personal transformation?

We’ll collect those with the most votes, throw the names in a hat, and let Fate decide.

Two Ways To Win

We want anyone who could benefit from finding their purpose to be able to join Go For Your Win, so we’ve added a $1 option for those in need. If you’ve found yourself in hard times from the effects of the virus, this option is for you. If you’re able to afford the $97 option, and you want to help me support the amazing team that powers everything I do, this is the path for you. See you on the inside.


1For Those In Need


2Course + Community

Get access to the online course, the Facebook Community with thousands of people from across the world, and the Weekly Facebook Q&As with GFYW Coach Erick Godsey.