From NYT Bestselling Author, Founder and CEO of ONNIT, and host of a podcast with over 20 Million Downloads, comes his first unpublished major work: GO FOR YOUR WIN—revised and updated for 2019.

Now available as an online course and community designed to help you begin your own hero’s journey.

Are you ready to face your potential?

Your win begins with a simple choice.

To say yes. That moment is now. Drop us your email for a FREE sample of the audio version of lesson one covering Mission: Your guidestar.

This course isn't for everyone

Buy This Course If...

  • You feel stuck where you are, and don't know what to do next.
  • You're tired of resistance beating you down.
  • You're ready to be the hero of your story.
  • You're ready to meet your tribe and take the world by storm.

Don't Buy This If...

  • You're looking for an easy path or a get rich-quick-scheme.
  • You're not ready to address the good, the bad and the ugly about yourself.
  • You're scared of realizing your full potential and power.
  • You don't like seeing and helping other people win.

Why I created this course for you

A lot of the "self-improvement” courses you see are intended to give your ego a quick fix. They promise you easy money, easy weight loss, easy mastery. They aren't designed to actually change your life for the better because that’s not how it works.

What makes "Go For Your Win" powerful is that it was forged in the truth of a real fight—The battles of someone just like yourself who learned to lean into fears, shed limitations, and truly live a life of purpose.

That person was me. I'm founder and CEO of Onnit, one of the fastest growing wellness brands in the world and the host of a highly respected podcast.

But it's not the external success that counts, it's the fact that I've gone from someone depressed, anxious, and frustrated to someone inspired, fulfilled, and enthusiastic about my life.

Winning is not about the money, it can't be written on your business card, and it's probably not what your parents wanted you to do—winning is having the vision and courage to go after your dream. The money, the success, even the fame is just a side effect.

I created "Go For Your Win" in hopes to give beautiful people like yourself raw and powerful insight on how to be colossal in a world filled with people content to play it small--Just by being yourself. Your true self.

How this course will change your life


1You Will Discover your win.

As a child you had a had a win. You wanted to be an astronaut, a professional athlete, a doctor. But, one day someone introduced you to reality and taught you to stop dreaming…and so you did. Yet still, from time to time, deep inside of you is a gnawing, aching, yearning desire to dream—to chase after your win. In this course you will learn not only to dream again…but to the strategy and skills needed to realize those dreams.


2You will be taught how to achieve your personal win.

Knowing your purpose carries no power if you don't know what to do next. In this course I will show you how to use belief as a weapon. You will learn how to cultivate stillness which brings clarity to all things. You will be shown how to access your greatest superpower: Choice. You will cultivate toughness. And you will learn from my own experiences on how to be effective in going for your win.


3You will see resistance as an ally, not an adversary.

Not only will you learn the strategies to defeat the inevitable resistance on your path, you will learn to use resistance as a springboard for growth, in true Stoic fashion. You will learn how to lean into fear, delusion, attachment, ignorance and apathy, and grow stronger because of it. When you make a stand against resistance, you claim your warrior status once and for all. You are going for your win. You are winning.


4You will be part of a community - a tribe of friends and support

Unequivocally one of the most valued parts of the inaugural GFYW course launch was the community aspect. People free and vulnerable to share their triumphs and defeats, and have a community of peers to offer support, encouragement, and a new perspective. This community extended even beyond the digital realm, and the facebook live calls, and spilled into the real world with impromptu gatherings between members.

Winners Don't Lie

  • Bode Miller

    There are a few people in every generation that when they come into who they are, and are meant to be, they absolutely must be heard and felt by the world. I've watched Aubrey come into this role with great pleasure.

  • TJ Dillashaw

    Aubrey is one of those dudes that you can connect with on every level. Talking sports, mindset, philosophy or spirituality, it doesn't matter.

  • Jonathan Toews

    When there is a question that no one else can answer , I ask Aubrey. He always comes through.

  • Ludacris

    I'm an extremely skeptical person, but I can honestly say that Aubrey and Onnit have completely changed my outlook on the subject and in turn this has changed my life for the better in all areas of health!

Real Life Transformations

"This is a course that every human should take.”

"Aubrey and Conner had me look internally, and really ask myself if I was happy. I dove so much deeper and got so many more rewards that way.”

"Some of these same people are going to be connecting for the rest of our lives. Itʼs a beautiful thing.”

Here's What Awaits


A raw, real world education that can't be taught in school, but instead must be taught from someone who has been in the trenches.


A close-knit community of dreamers, warriors, athletes, entrepreneurs and creatives on a journey together to go for their win.


Direct access to invaluable materials: a 35,000 word course, Facebook group and Live Q&A's.

Considering small group coaching?

"For people who want to go deeper into their Win, their story, and the unconscious myths that guide their life, AM Team Coach Erick Godsey will be leading a small group through weekly zoom calls in tandem with the course. This isn’t for the lighthearted. You’ll be asked to face your shadow, the traumas sleeping in the past, and to take responsibility for changing the patterns they’ve created that keep you playing small."

"Erick Godsey is a person who was born with a purpose. And that purpose is to codify the way that the mind works with the heart to help people unlock their unique purpose in life. It's been an honor to work along side him on our shared mission."

— Aubrey Marcus

Go For Your Win Enrollment

is Currently Closed

    AMP Special Podcast:

    Map Your Mission

    Four time AMP veteran Erick Godsey drops back in to talk ego, why AI will never be able to fully replace humans, and my new mission: Be, Serve, Enjoy. We also dive into how he utilized the course Go For Your Win to discover his mission, train essential skills, and overcome resistance. Erick shares his story on how Go For Your Win found him at a moment when he needed it most; it began with being fired from his last job and has been a framework that guided him to his dream job. We are launching our updated and supplemented version of the course, Go For Your Win 3, with enrollment for this semester closing March 8th.

    Download the podcast on itunes

    100% money back guarantee

    I am so certain that you will be happy with this course that I am offering a 100% money back guarantee.

    If you finish this course, and you don't understand your win, and you haven't gotten value from it, you get all of your money back. So one way to look at it, is that you are loaning the money to a really reliable friend. If you want the money back, because you aren't totally stoked, 100% of that money is all yours.

    You Have Nothing to Lose, Everything to Gain.

    Everything starts with discovering your purpose.

    Drop us your email for a FREE sample of the audio version of lesson one covering Mission: Your guidestar.

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