Transitioning from Onnit CEO

Today the news is official I have stepped down as CEO of Onnit. I am doing this completely of my own volition, because it is for the good of all. I am doing it BECAUSE I love Onnit.

Onnit is in my blood, in my brain, the muscles of my body, and most importantly in my heart. I will never not be Onnit. But a Chief Executive Officer is an office with a set of responsibilities. I am no longer called to shoulder those responsibilities. Most importantly because I don’t have to anymore!

The team we have assembled is incredible. One hundred and eighty bright and dedicated souls are on board as employees of the company. So as I step down, I will remain the founder, owner, chairman of the board, lead consultant for future product development, and the enthusiastic champion of the brand and everything that it stands for. To be clear, I’m not relinquishing my role as CEO because I don’t care anymore about the brand I've helmed for the past 10 years. On the contrary, I’m doing it because I love Onnit more than ever.

I am even subleasing my very same office at Onnit HQ, so I can continue working and doing podcasts the same as ever. I’ll be in the Onnit Gym every day I am able to train. So really… not that much is changing except my title. There will also be some structural changes within the company, as the new CEO makes the decisions he thinks are best to help Onnit grow. And Jason Havey is the right guy for the job. Is it hard for me to let go of the title? Well if it was those three letters CEO that kept me warm and cozy at night, it would be a sign that I have an ego that needed to grow the fuck up.

I am proud of what we have been able to accomplish, and I am incredibly confident that the journey for Onnit is still in its infancy. My podcast today is with Jason Havey, the new CEO. He has been acting President for over a year, and proven himself time and again. In this episode we tell the story of Onnit from the beginning, all the hardships and triumphs, up through this landmark transition. We have taken risks, we have made mistakes, and we have done some things really right. We talk about all of it on the podcast.

The heart of Onnit could not be in better hands. The integrity, the authenticity, the quality of what we stand for is only getting better. I know that to be true.

If you are a fan of Onnit, curious about the entrepreneurial journey, or just want to understand the reasons behind a decision of this magnitude, I encourage you all to give it a listen.

As for me? Stepping down as CEO gives me more freedom to focus on the other things that I love. The podcasts, the fit for service fellowship, the newsletters, the social posts, the inspirational text message service, and of course the new book in the works.

Thank you to everyone who has supported Onnit. I’m still here, and I’ll always be here. I love you all,

–Aubrey 

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