Human beings are guided by stories more than information. Jason Harris is CEO of Mekanism, a creative agency that focuses on this power of storytelling. But the art of storytelling can be soulful or manipulative, and it’s often a fine line. Jason has spent his life working to make soulful advertisements with some of the biggest brands in the world. On this podcast, we bounce back and forth between deep strategy and important tactics. I also start laughing so hard I almost can’t go on talking :) Jason recently released his book, The Soulful Art of Persuasion is available everywhere on September 10th, grab your copy here.