Onnit is a globally disruptive supplement, functional food, fitness, and lifestyle brand founded by Aubrey Marcus and Joe Rogan in 2011 based on the holistic health philosophy “Total Human Optimization”. Aubrey remained CEO until 2020 until passing the torch to Jason Havey who captained the ship through an acquisition by global giant Unilever. He has now shifted his entrepreneurial attention to the award winning donation based yoga franchise Black Swan Yoga, and the iconic Onnit Gym which he re-acquires in 2023.